British of Mauritian descent, Louis helped establish online chess alongside talents such as Alexandra Botez, Levy Rozman and Magnus Carlsen; these efforts led to the successful exit of PlayMagnus Group. In 2026, he founded Aelfred.AI.
Alexandra is a Bolivian chess master based in France and an internationally recognised chess personality with a global audience of more than one million. Having worked alongside Magnus Carlsen at PlayMagnus Group, she connects a global chess audience with cultural, tourism, and educational initiatives worldwide.